1) Tell us a little bit about yourself and what you do!

Firstly, thank you for this opportunity! I absolutely love your work. 
So what do I do exactly? Well, I’m a Digital Producer, Content Strategist, and On-Camera Personality. As a native Brit, I have an undeniable love for all things in New York but also enjoy being transatlantic and having the opportunity to work between London and America. I’ve built my career in front of the camera as a TV Presenter and then transitioned into content development and production about 5 years ago. At the same time, I was making that transition, I noticed a gap in the market when it came to media development in-house at companies and decided to form my own business that would focus on creating an authentic video for companies to use as a marketing and experimental tools.

2) What’s a simple tip to build confidence in front of the camera?

Practice. I know that sounds simple and straightforward but it really is the best advice I could give. You want to practice so much that you become unaware of the camera being in front of you. You also want to feel so comfortable that you are able to separate yourself when you watch your material back. You need to be objective about your videos, not precious and steer clear of being over critical. Think of yourself as a coach who is training the “On Camera” version of yourself. Be kind, but always be honest.

3) What do you see lacking in Media in Corporate Companies?

Currently, corporate companies are doing one of two things. They are lacking accessible digital content that resonates with their audience because they don’t believe in budgeting for videos. And if they do, it appears over professional, well-rehearsed and flat. It doesn’t sit well with the audience. They are making content for the sake of making content. Or, they are contracting video appearances and media opportunities to contractors, influencers and other experts outside of their network, which runs the risk of lacking authenticity. 
Corporate companies need to invest, train and develop content internally.

4) You’ve interviewed some incredible people, who is the one person who really sticks out to you?

 The Founder of Social Deviant, Marc Landsberg is by far one of my favorite people to interview. Constantly as an interviewer, you are always trying to energize, motivate and make your guests feel comfortable but Marc has a way of making the interviewer feel comfortable. His mission was to create the kindest company the business world knows and he has done just that, truly pioneering a positive company culture. He is inspiring, innovative and an honor to interview!

5) I know you love to travel, where is your favorite place you’ve traveled and why?

I absolutely adore the South of France. I think it’s a mixture of style, luxury, calmness, and peace all rolled into one. I can sit on a veranda, drink the finest wine, eat a ton of cheese and people watch through any afternoon without any interruption. That to me is heaven.

6) How important is it to you to create a certain energy in the room when working?

Creating certain energy when I walk into a room is really important to me. I believe that the outer world is a reflection of your own inner journey. Therefore, you can shift the energy of any room for the better if you carry your self on your highest level. 

7) What is something you are currently obsessed with right now?

I’m obsessed with researching, understanding and learning more about boxing. I love the sport and believe that there is a strong correlation between the sport and the mind of an entrepreneur. I love training, learning and understanding the connection of how I can use my boxing skills to strengthen my work as a leader and business owner.

8) Who is someone that has inspired you this month?

My Nana. After moving back to England for the summer I’ve seen how strong, dependent, positive and hard-working she is as she takes care of my Grandad who is 90. Sadly, he is losing his memory and you really see a sense of unconditional love, support, patience, and strength come out of her.  It makes me look and understand those personal traits when it comes to relationships and not just the importance of resilience in all areas of your life.

9) What’s a struggle you’ve come up against working in media & how did you get through?

 The main struggle I come up with on a daily basis is that people do not know how to define me. For that very reason, I have chosen to define myself and create my own role within the world of media.

10) How can we find out more about you & your business?

Please visit my websites:

www.lucynorris.com

www.ocpmediatraining.com

www.dwdgnyc.com
Thank you for this opportunity!